Welcome to Brenda Segna SEO Services and SEO Copywriting Blog

Sunday, April 6, 2008

SEO Services and Copywriting for Search Marketing


The first thing that you need to know about SEO services and copywriting for search marketing is that content is key. Whether or not your website will make it in the vast world of cyberspace depends on your ability to write compelling, targeted copy. Successful copywriting will help with your ROI by keeping visitors on your site, it will make you stand out from your competitors and gives you an edge with the search engines.

There are two main things that you need to achieve with SEO Copywriting, first you have to write expert content that will appeal to your reader, and second you need to make it appeal to the search engines. You will also need to use targeted keywords to successfully deliver your message.

SEO Copywriting

Search Engine Optimization Copywriting (SEO Copywriting) is a combination of writing text so that not only reads well for your viewers, but also is also appealing to the needs of the various search engines. If your site text is missing the words that are commonly searched-upon by users in the search engines you won't get the rankings you want. And then there is the flip side, if you stuff your text with keywords and forget about your customers' needs, you'll be considered a spammer and get booted from the engines. So what’s a person to do to make everyone happy? Oh, the pressure!

You craft original content pages that include just enough leading key terms to appeal to the engines. Effective SEO copywriting is one of the most important things that you can do because it will put you in a better position for you content to be seen by the search engines and prospective clients, thereby increasing both traffic and conversions.

High School English

Remember when you were in high school and you asked yourself why do I have to learn this stuff? When am I ever going to use this stupid inverted pyramid? The answer to that question is today my friend, today. When creating your text, reach into that scrapbook in your memory and pull up that picture of the upside-down triangle.

The base or the beginning of your upside down triangle should contain your most important content or keywords, the bottom or the tip should hold the details or the least important information. Using the inverted pyramid, also known as the upside-down triangle, method is important because it projects a clear summary of what you will be discussing to your viewers. Based on this information the reader determines if they are interested in reading your entire text it is also called the hook. Putting your keywords within the first 200 words of your text will increase your chances of tantalizing their taste buds while making you search engine friendly at the same time.

Short Sentences, Short Paragraphs, Lots of Content

There is no rule out there for writing the perfect copy, and there isn’t a magical number for the amount of words that you need in your copy. Having said that, most SEO experts recommend around 250 to 500 words per page, with one to four targeted search terms strategically placed within the text. Your keywords need to flow with the page and content and not sound forced or like you are trying to stuff your content with keywords.

When designing your page keep in mind that most Internet readers scan your page in search of keywords. They only way that you are going to get them to stop and read your content is if they see something that appeals to them. Keep your sentences short and direct, but don't hold back on content, the more content the better! Short paragraphs are key. If your content is all in one paragraph, your viewers will look at it and click to some other site, because they want short, quick, and easy. So write short paragraphs and utilize a lot of white space. Remember to use bullet points, bold and italicized text for emphasis. Doing so will make it easier for the reader to spot key points.

Before You Draft Your Content Know Your Keywords

Before you draft your content know your keywords. This will make it so much easier to create effective copy from the start than to go back and try to stuff keywords into already written text.

When I write copy, I like to use 1 or 2 keywords per paragraph. And you should also know that search engines generally give more weight to the first 200 words within a page. So it is vital to make sure that keywords are used appropriately near the top of the page and proportionally throughout the page. Also, don't forget to use keywords in your headlines. Most search engines deem a headline to be one of the most important sections of the copy. Including text in your headline will give it additional weight.

So now do you think that you are done? Sorry, but you are just beginning, your reader and the search engines have one basic need, they love content, especially when it is updated and relevant. There are few things more effective in promoting your site than regularly updating that site with fresh copy. Frequent updates will help your company to solidify its Internet presence and keep customers’ happy and coming back, as well as helping you with the search engines. Regular updates will cause your site to be regularly crawled by the search engines and lead to higher rankings.

Friday, April 4, 2008

BLaST Creative and CSS Stylish Sheets


At BLaST Creative we use HTML to control almost every part of the look and feel of your website, from the fonts and colors you want, to the position of elements on the page. By using CSS or cascading style sheets, it’s a better way to control the look of your website.

CSS is used in conjunction with HTML, the HTML tags mark up your web page, while the CSS control the elements on the page look and where they go.

A website’s css is usually stored in a separate file which the individual HTML web pages call in. The advantage of this is that one css file can control the look of your entire site. So, if you want to change the color of all the text on your site, you just make one small change in the file and it’s done.

CSS has quite a few other advantages over just using HTML. CSS sites are quicker to download, they get better search engine rankings, they’re easier to adapt for mobile phones, PDAs and web tv and they’re more accessible to people with disabilities.

If you are interested in learning more about web design, web marketing, SEO or article marketing please email me for further information.

Sunday, March 30, 2008

BMW Repair Billings MT


Tip of the week from Metric Wrench, BMW Repair Billings, MT, aiming procedures for fog and driving lights:

Park your BMW on a level surface with the fog lights 25 feet away from the wall. Measure the distance from the ground to the center of the lamp. Mark the same height on the wall. Turn your fog lights on. The lamps should be aimed straightforward. For fog lights, the top of the beams should be 4" below the mark on the wall. For driving lights the center of the beam's hot spot should be 1-1/2" below the mark.

BMW Engine Maintenance Program:
A little prevention care can save both time and money in costly BMW repairs in Billings, MT and extend the life of your BMW. Here are a couple of suggestions:
Whenever available, use original equipment components that have been designed specifically for your model BMW.

Today, advance additives and lubricants are available that enhance the performance and longevity of your engine. Ask for these lubricants when tuning up your BMW. And, of course change your oil every 3,000 miles.

Bring your BMW in for service at Metric Wrench, the BMW Repair Shop in Billings, MT on a regular basis and your bimmer will be running for years to come.

BMW Fun Facts
Bimmer vs Beemer

Like the debates between Hillary and Obama so too is the debate between Bimmer and Beemer, you say tomAto and I say tomato.

Bimmer - proper accepted slang for BMW cars. Don’t feel bad if you didn’t know this, most people don’t.

Beamer/Beemer - proper accepted slang for BMW motorcycles. People around the globe misuse this term, but we can’t really fault them, they just don’t know any better, but now you do.

Bummer - When you get a speeding ticket.

Bitter - Another German car. Very rare; hand built.

So just why is a BMW car called a 'bimmer' not a 'beemer' or 'beamer'?
The answer in part lies in knowing some BMW history and what came first. All real BMW enthusiasts know that BMW got a big start on two wheels, what many call the real BMWs.

In those days, BMW motorcycles were quite active in racing, and one of their competitors at the track was often the BSA bikes.

Well as things would have it, track slang developed, and the BMWs were usually referred to as 'beemers' and the BSAs were referred to as 'beesers'.
So, of course for any true enthusiast, there is no way that a BMW car could be called a 'beemer', so they were called 'bimmers'.

Unfortunately, in the US and Canada, and perhaps other countries, there was a time (kind of still is) where for various reasons, a BMW owner was considered an upwardly mobile person, and of course due to the fun in driving their BMWs most all of them had big grins on their faces.

Hence it is little surprise that the non-enthusiast types out there incorrectly labeled BMW cars and their owners as 'beamers' or 'beemers.’

This article was written for marketing purposes, if you are interested in learning more about article marketing or SEO services please email me for further information.

If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!

Friday, March 14, 2008

Everything You Ever Wanted to Know About Writing: Pennsylvania Landscaping

Everything You Ever Wanted to Know About Writing: Pennsylvania Landscaping

This article was written for marketing purposes, if you are interested in learning more about article marketing or SEO services please email me for further information.

If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!

Christopher Johnson, Attorney-Diamond McCarthy, LLP

Christopher D. Johnson joined Diamond McCarthy in 2001. He has extensive experience in the area of debt restructuring and corporate reorganizations. He has served as counsel for debtors, official committees of unsecured creditors, chapter 7 and 11 trustees, liquidating trustees, and creditors...

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If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!

Diamond McCarthy

The current trend in the legal market is towards the mega-firm. Mid-size firms are vanishing, as they are swallowed by firms with thousands of professionals. Such firms typically promote themselves to clients as one-stop shopping, touting experts in every legal field imaginable.

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High Variance Diamond McCarthy

Trip Finley, Esq. has extensive experience in representing parties in a wide variety of complex financial disputes, including matters involving securities fraud, lender liability, fraudulent transfer and bankruptcy litigation.

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Pennsylvania Landscaping

Landscaping is an artistic pursuit and every landscape is unique. You will spend many hours in your landscape and it should please, delight and serve you. Since 1992 Designer Landscaping has been creating outdoor living spaces unique to the lifestyle and setting of our clients.

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Thursday, March 6, 2008

What is Litigation?

Litigation is always in the news, class action lawsuits, asbestos cases, drug recalls, it’s everywhere. But what does litigation really mean?

Litigation is a controversy before a court or a lawsuit. All action involves risk; most action involves the possibility of subsequent claims and litigation. The threat of litigation usually deals with the degree of injury. In most instances, lawyers are less likely to pursue litigation in cases where the injury is not serious. Most personal injury cases are taken on a contingency fee, and lawyers know that a modest injury will probably result in a modest fee that might not even equal a reasonable hourly rate. Also, if the case on liability is questionable, the defense is more likely to try a case of modest injury, and that makes it even less desirable to the lawyer. Where the injuries are severe, the odds of litigation are much greater.

There are two kinds of litigation: civil and criminal. If you break a state or federal law, you commit an offense against society. The government, on behalf of the community, begins a criminal proceeding to hold the offender responsible. A criminal litigation is therefore between the government and the accused or defendant. The government is represented by a prosecutor, typically a district attorney (for state prosecutions) or a federal prosecutor (for federal crimes). Either a private criminal attorney represents the defendant or a public defender appointed by the state.

A civil action encompasses virtually any non-criminal court proceeding. It can be a private action between two citizens, a proceeding by one person against the state, a suit by an individual against a corporation or any combination thereof. The party brings the suit, known as the plaintiff or petitioner, usually is seeking a sum of money (damages) from another party (the defendant or respondent) to compensate her for a claimed injury or loss. Sometimes the remedy sought involves not money but performance; one party wants the court to compel another either to do something he is obligated to do or to stop doing something that is injurious to one bring suit. In a civil action, the case turns not on the defendant’s guilt but on the issue of liability, a party is found either liable or not liable. The burden of proof required to establish liability in a civil suit is generally a lower threshold than the “guilty beyond a reasonable doubt” requires in a criminal trial.

In the either a criminal and civil litigation, the parties may never actually make it to court; they might come to a mutual comprise before the trial date. Parties to a civil suit might reach a financial agreement or other settlement, while the prosecution and defense in a criminal case might agree to a plea bargain, under which a prosecutor offers a reduced charge or sentence in exchange for the defendant’s plea of guilt.

Thursday, February 28, 2008

What is Bankruptcy?

Bankruptcy is a legal proceeding in which people who are unable to pay their bills can get a fresh financial start. The right to file for bankruptcy is provided by federal law, and all bankruptcy cases are handled in federal court. Filing bankruptcy is a way to instantly stop all of your creditors from trying to collect debts from you, at least until your debts are sorted out according to the law. Which means if you are experiencing a lot of nasty phone calls, they will stop.

According to Tripp Finley, Esq. of Diamond McCarthy Law Firm, bankruptcy can make it possible for you to eradicate the legal obligation to pay most or all of your debts. This is called a discharge of debts. It is designed to give you a fresh financial start.

Bankruptcy can stop foreclosure on your house or mobile home and provide you the opportunity to catch up on missed payments. However, bankruptcy does not automatically eliminate mortgages and other liens on your property without payment.
It can prevent repossession of a car or other property, or force the creditor to return property even after it has been repossessed.

It can also stop wage garnishment, debt collection harassment, and similar creditor actions to collect a debt. Restore or prevent termination of utility service. Allow you to challenge the claims of creditors who have committed fraud or who are otherwise trying to collect more than you really owe.

But bankruptcy cannot fix every financial problem. And it may not be the right course of action for you. In bankruptcy, it is usually not possible to eliminate certain rights of "secured" creditors.

According to Tripp Finley, Esq. of Diamond McCarthy Law Firm, a "secured" creditor has taken a mortgage or other lien on property as collateral for the loan. Common examples are car loans and home mortgages. You can force secured creditors to take payment over time in the bankruptcy process and bankruptcy can eliminate your obligation to pay any additional money if your property is taken. However, you generally cannot keep the collateral unless you continue to pay the debt.

Bankruptcy also cannot discharge certain types of debts singled out by the bankruptcy law for special treatment such as child support, alimony, some student loans, court restitution orders, criminal fines, and some taxes.

Protect cosigners on your debts. When a relative or friend has cosigned a loan, and the consumer discharges the loan in bankruptcy, the cosigner may still have to repay all or part of the loan.

Different types of bankruptcy include:

Chapter 7-which is known as straight or liquidation bankruptcy. It requires a debtor to give up property, which exceeds certain limits called exemptions, so that the property can be sold to pay creditors.
Chapter 11-which is know as reorganization, is used by business and a few individual debtors whose debts are very large.
Chapter 12-is reserved for family farmers.
Chapter 13-is called debt adjustment and it requires a debtor to file a plan to pay debts or parts of debts from current income.

Most people filing bankruptcy will choose to file under either chapter 7 or chapter 13. Either type of case may be filed individually or by a married couple filing jointly.

As with any area of the law, it is important to carefully select an attorney who will respond to your personal situation. The attorney should not be too busy to meet you individually and to answer questions as necessary.

The best way to find a trustworthy bankruptcy attorney is to seek recommendations from family, friends or other members of the community, especially any attorney you know and respect. You should carefully read retainers and other documents the attorney asks you to sign. You should not hire an attorney unless he or she agrees to represent you throughout the case.

In bankruptcy, as in all areas of life, remember that the person advertising the cheapest rate is not necessarily the best. Many of the best bankruptcy lawyers do not advertise at all.