Welcome to Brenda Segna SEO Services and SEO Copywriting Blog
Showing posts with label SEO Copywriting Billings MT. Show all posts
Showing posts with label SEO Copywriting Billings MT. Show all posts

Tuesday, March 27, 2012

Social Media Marketing and Ethics

What has happened to us since we've gone online or the internet has taken over our lives? I have never witnessed so much dishonesty or so many people try to swindle others!

For us here at Blast creative, we spend a good amount of time each week, correcting or cleaning up after businesses who have taken advantage of the innocent! It gets old after awhile and I have to admit, I wonder when people will still pooling their resources and go after these companies that are swindling them out of their hard earned cash!

Social Media Marketing, search engine optimization, online marketing, none of it comes cheap, it costs money, but you should get what you pay for and you shouldn't have to worry about getting ripped off. We need to start at least reporting these businesses to the Better Business Bureau so that they can compile a list and other business owners don't fall into the same trap!

If you need affordable, reliable social media marketing, online marketing, search engine optimization or web design, contact us at Blast creative, we are happy to help! We are honest, hard working and always deliver what we promise!

Friday, January 8, 2010

5 Big Things That Will Impact You with Google Caffeine

1. Social Media Sites is where it’s at! Twitter and Facebook have moved up in the ranks. With Google indexing Twitters and Facebook syncing it’s post with Twitter. This is good news for the little guy who is working his social media sites; this can really help with your search updates.

2. On and Off the Site Optimization Still Counts! When it’s all said and done, best practices still apply. Staying focused on this area keeps your program focused on gaining sustainable long-term natural search benefits, and not taking a backward-looking approach that just may jeopardize future returns for the sake of trying to spare last week's positive algorithmic bias. This means paying attention to core elements like content, link structure, site architecture and structure, promotion in the right offsite networks, and all other general best practices.

3. The index size, or “competition,” of single keyword search relevance will increase. Your web site will compete against a larger pool of web catalog pages indexed for single word brand or head terms. It appears that Google will index more pages on the Web, so the prospective “results pool” will be greater and thus more competitive for those trying to get to the top of the page. This adds value for searchers because it will possibly increase the preciseness of results.

4. You’ll see a boost in relevance for long-tail searches.In contrast to the increased number of pages being indexed for single word brand and head terms, the index size for multi-keyword phrase searches in Caffeine appears to yield less competition via Google’s Web catalog / Index. Therefore, if Google were to get a “Caffeine” jolt, your pages would likely compete against a smaller pool of pages for more exacting searches. This might be the key to Google’s logic when it comes to improving accuracy. This could also give larger brands an advantage for their product and deep level pages, which could potentially see a boost in relevance for long-tail searches.

5. You’ll get results (SERPs) in half the time, on average.While it would be hard to notice with the naked eye, the new engine appears to generate SERPs in half the time. This would improve usability and user experience on Google. After all, searchers want accuracy– but they also don’t like waiting around.

Thursday, August 27, 2009

SEO Services In A Tough Economy

I don't know of anyone who isn't feeling the pinch in these tough economic times. Now more then ever businesses need good SEO services and Internet marketing to drive traffic to their sites. There are several things that can be done that to increase your sites page rank and drive traffic to your site.

A good SEO Service Provider and Internet Marketing Company will review your site and customize a plan that meets your needs and your budget. SEO is not rocket science, but it is time consuming and needs to be done consistently in order to see results.

At BLaST creative we have learned from years of experience that when doing white hat seo and organic seo that it typically takes 3 months before you start to see results. And depending on the competition and what they are doing as far as SEO, it could take longer.

Some things that you can do to help increase traffic to your site as well as increase your page rank and search engine listing.

1. Meta tags-if your site doesn't have them, they need to be added, especially a good description and keywords.

2. Heading tags, alt tags-if you currently aren't utilizing these on your site then you need to update them.

3. Content-is it fresh and does it contain the keywords that you are trying to target? If not you need to update this as well.

4. Backlinks-Google just changed their algorithm again, you need to get relevant organic backlinks for your site.

If you own a business in these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate or any business, and are interested in more information on SEO Services and Internet Marketing, please contact BLaST creative today!

Friday, May 1, 2009

Detecting and Fixing Site Visibility Issues

In terms of the Integrated Approach, site visibility refers to compliance of a page's source code with the requirements and needs of search engine spiders. This topic is based on the knowledge that the spiders are computer programs instructed to parse your HTML pages, then analyze certain page areas and undertake certain actions such as requesting other pages by following the hyperlinks found on the given page.

Thus, we can make the conclusion that specific page areas bear a certain importance for spiders and thus play a role in overall search engine visibility. Another conclusion is that consistent site structure is an essential factor for spiders to be able to effectively crawl your site.

Following are the main visibility problems that are usually encountered on a website (especially large sites):

• Broken links;
• Broken redirects;
• Missing ALT attributes;
• Missing TITLE and META (keywords and description) tags
• Old pages which are not regularly updated
• Deep pages (located far from the home page or from the page where the spider enters your site)
• Excessive length of TITLE and META tags

Most of these problems (except for broken links and redirects) will not frustrate your visitors. These flaws, however, are potentially dangerous for your positions in the SERP (search engine result pages) and for indexing of your whole site by search engine spiders.

Let's get into a deeper explanation for each of these problems.

Broken links
Broken links are a common scourge for webmasters, especially with large and dynamic sites. A search engine robot will not be able to access a page that is hidden behind a broken link. Most robots, however, will not stop spidering your site when they meet a broken internal link, provided they have some other links to follow. But if the broken link is intended to point to a strategically important content page, the page won't be indexed and the problem then becomes more serious.

Broken external links are not as critical from the visibility point of view; rather they state problems for the visibility of the site or page they're pointing to.

Redirects and broken redirects
Most common redirect codes are 301 (Moved Permanently), 302 (Found), 304 (Not Modified), 305 (Use Proxy) and 307 (Temporary Redirect).

As a webmaster, you may implement a redirect in a number of different ways: either by sending the corresponding HTTP headers from within your server-side code (PHP, ASP, PERL etc), or by putting the instructions into the ".htaccess" file in the directory on the server, or by putting a special META REFRESH tag directly into the HTML code of the page:

meta http-equiv="REFRESH" content="0;url=http:www.mywebsite.com/new-file.htm
In this case, the user-agent (either a visitor's browser or a search engine spider) will treat the tag as if it has met a 301 (Moved Permanently) redirect.

Actually, from all the redirects enumerated above, only one (301) is considered search engine-friendly and is recommended by the search engines. The others have been abused by spammers in the past (and are still often used in black-hat SEO) for creating doorway pages for search engines and for cloaking a website. Thus, search engines apply strict policies to pages for which they get all the other redirect response codes from the server (300,302 and above).

Moreover, this redirect abuse led some search engines to ban sites that use META refresh tags for redirecting the visitor. AltaVista is the strictest: sites with the refresh attribute set to less than 30 seconds have been banned as spam. The policy of other search engines varies. In the past, Google hasn't been too worried about spam since it relies mainly on link popularity to rank sites - but they have recently started to pay more attention to these issues.

Because of this, we recommend that you use a server-side redirect with the help of a dynamic technology like PHP or ASP. If this isn't possible, use the ".htaccess" file (on apache servers) with the following line:

Redirect 301 /page1.htm http://www.yoursite.com/page2.htm

to redirect the visitors from page1.htm to page2.htm.

Broken redirects will lead to the same results as the broken links, that is, spiders will not be able to index the pages hidden behind the broken redirect, unless they find that page through some other links or redirects used on your website.

Missing ALT attributes
ALT attributes are used within the "< IMG >" HTML tags to describe images textually if the browser will not display the image. The ALT attribute is also useful in providing additional information when a user hovers the mouse cursor over a displayed image.

Nowadays ALT attributes are not as important for search visibility as they used to be a couple of years ago. Therefore, there won't be any harm for your rankings if you omit them. However, it's useful to include ALT attributes, especially to get your images ranked for particular keywords in the image search, which also brings you organic traffic.

Missing TITLE and META tags
This is probably the most serious gap in your readiness for the SEO campaign. The TITLE tag, META keywords and META description tags are the primary regions where search engines attempt to find relevant keywords for your site. If some of your pages are missing these TITLE and META tags, you should put these on your page before starting any further optimization analysis.

Old pages
One of the algorithms Google now applies for ranking Web pages is the SandBox algorithm. It means that the pages that haven't been updated for a long time will gradually lose their positions in the rankings even if they initially had high positions. Google constantly crawls the Web and adds thousands of new pages to its index. These new pages have unique content, but it is the novelty or “newness” of these pages that may cause Google to rank them higher than the actual content would otherwise dictate. Google assumes that newer pages probably contain more updated information than older ones. This process will gradually "dissolve" your site in the competition, while your pages get "crowded out" by the new additions from the top results.

To retain your high positions, you not only need to constantly add to your link popularity, but also update your pages often and add new content pages from time to time.

Deep Pages
An average search engine spider will not crawl your site deeper than 2 levels away from the home page and the most advanced spiders are instructed not to go further than 4 levels deep. Under "depth" we mean number of jumps which should be made from page to page along the links to get to the destination page from the source page (which is, most often, your home page). So, if a spider enters your site on your home page, it will read all pages linked to it, then all pages those pages link to and then most spiders will stop. If your site has any pages that link any deeper than this your site structure needs optimization.

It's important to understand that the link structure and file structure are two different things: you may keep all your 500 pages in the root directory, yet some of them may be 5 and more levels deep according to the link jumps.

TITLE and META tags length
The information placed in the TITLE, "keywords" and "description" META tags is indexed by search engine spiders for use on the search results page. There is a limited amount of space for these. If they are too long, they will be cut off in the search results display. Moreover, search engines will not read more than certain amount of characters in the tag. Even further, some search engine spiders may consider an excessive amount of characters as spamming. Therefore, it's useful to check whether the length of these vital page areas is within sensible limits.

For information Search Engine Optimization, Internet Marketing and Web Design, please contact BLaST creative today!

Friday, December 19, 2008

Gift Cards for SEO?

SEO, search engine optimization comes all shapes and sizes, but gift cards? Well, in a round about way, you can utilize gift cards sites like CityDeals.com to enhance your SEO standings. By purchasing a banner ad from City Deals that links to your site, you basically have purchased a backlink for your site. The added bonus being that sites that are linked to City Deals are quickly indexed and pulled to the top of the search engines.

For sites like the Windmill Restaurant, a Montana Steakhouse, who has a page rank of zero, this can be very beneficial. For sites like Focus Sped, a school in Plano Texas that helps kids with Autism and other learning disabilities, this can not only help their page rank, but City Deals receives over 50,000 visitors a month with over 297,000 page views. Now that’s a lot of traffic, a lot of people viewing your banner ad and it’s great for SEO!

For sites like Doug Batts Prepaid Legal Services, it can mean a double bonus. SEO for page rank and literally thousands of visitors viewing his banner ad with the ability to click straight through to his site and that’s one way to generate new business for your site. Meredith Haberfeld Coaching is another site that reap the benefits of SEO from using City Deals gift cards site.


The thing that I like best about utilizing sites like City Deals for SEO purposes, is that not only do you help increase your own page rank, you get exposure for your business, plus you can shop for awesome deals on discounted gift cards.

Gift Cards for SEO? The answer to that question is an absolute yes! Take advantage of the sight today! For more information about SEO and Internet Marketing, contact BLaST creative today!

Sunday, November 23, 2008

The $5 Article with Original Content

The world.wide.web has opened the door for new avenues of enterprise for many entrepreneurs including the freelance writer. The problem is that no one wants to pay for the services of the professional writer adequately. The request comes in for original content, a quote for statistics and lets don’t forget that you should be able to do this in 15 minutes.

The 15 minutes is my favorite line, obviously it’s not a writer who is making the request. The research alone for any good article is going to take a minimum of 1 hour. And while I am an excellent writer, even I need more than 15 minutes. Writing for the web has been a lot of fun and I’ve learned a bazillion things, but it is still work and worthy of decent pay.

Yes, there is plagiarism, but don’t assume or accuse every writer out there of it. I hate the ad that says; “I check for plagiarism,” so don’t apply. Okay, well if you paid more than $5 an article for “original” content, you wouldn’t get the bottom of the barrel writers.

I love writing! I love what I do, but like many Americans, I too am trying to make a living. I’ll give you original content, content that is SEO friendly, content that is full of facts, is accurate and up to date and original. But what I can’t do is give you that copy for $5.

At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.

Tuesday, July 29, 2008

BLaST Creative Copywriting for Your Website

When I write an article for a magazine or newspaper, I get straight to the point. It’s necessary to have a hook in the first paragraph or you lose your reader. So you have to start with the facts immediately!

People surf the web in a similar manner to the way that they skim newspapers, stopping to read stories and/or blogs that grab their attention and they leave your site as soon as they get bored. So lets cover a few steps that will assist you in writing attention-grabbing copy.

The intro

When you are writing copy, the most important part of your content is the first sentence. In 30 words or less it is necessary for you to grab your readers attention and explain what it is that you want them to know. A boring intro can send your readers to another site.

Begin your drama from the first word

Try to make the first word of your copy as dramatic as possible. For example which of these intros do you like the best?

Having already burned 300 acres, the Cascade fire is still burning out of control.

Cascade Fire Crews brace for weather.

The five Ws and an H

So now that you have an intro it’s time to help your reader discover the rest of the story and you don’t want to leave them with any questions.
So reread your copy and make sure that you’ve answered the following questions:

• Who
• What
• When
• Where
• Why
• How

In everyarticle or copy, you’ll need to tell your readers what happened, who or what did it, but don’t worry about answering all six questions in the first paragraph.

At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.

Monday, June 9, 2008

BLaST Creative Search Engine Optimization


There are lots of things that can be done for search engine optimization or SEO. One of the things that we do at BLaST Creative for SEO Services is utilize pay-per-click advertising like Google AdWords.

Google Adwords and other pay-per-click advertising networks work by paying a set fee every time somebody clicks on an ad for your site. This may sound expensive, but it really isn’t. You can set an amount of $25 per month and all of the other parameters as well. If people are clicking too much or not enough, you can change how it’s setup.
Other things that are helpful for search engine optimization include setting up a blog about your business, podcasting, utilizing online press releases, and of course you can always use traditional advertising through local newspapers or flyers.

In order for your website to do well people will need to find your site by utilizing search engines. Google is number one right now on the search engine lists, followed by Yahoo, MSN, AOL and Ask. There are literally hundreds of search engines, but if you can get listed on the top ones, the rest will follow suit.

BLaST Creative SEO Services can help your web pages perform as well as possible in Google and the other major search engines. There are literally hundreds of things that you can do to help your web pages rank higher in the search engines’ results pages.

But don’t waste too much,SEO techniques become obsolete rather quickly. Search engines have to constantly change their algorithms and they way that they index web pages, because some people try to cheat the system, therefore, the search engines have to stay ahead of the game so that it’s fair to everyone!

At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.

Monday, May 26, 2008

Hyperlinks—To Underline or Not To Underline, That Is The Question


This week at BLaST Creative Web Design, we’d like to talk about hyperlinks or what you’ve probably heard called by it’s shortened named, links, are words or images that help with navigation, they take you to another part of the web page that you are on or even to another web page or web site entirely when you click on them.

In most cases the links that are present in the body of text are underlined and their color is different from the surrounding text, making it easier for visitors to spot your links. And in most instances, if you hover your mouse over them they will change color.

At BLaST Creative we like to be different, so we designed our website different from others including when it comes to the links. We did not applying the underline under the links. It’s really an easy thing to do, but we realized that our visitors would are familiar with the underline and but we wanted our site to be different, familiar as well, and we believed that people have had enough experience with the web that they will know to click on the navigation tabs without an underline.

Basically, you don’t have to underline your links, you can be different, but consider your visitors and what you are trying to accomplish? Is it worth not underlining your links?

At BLaST Creative, we decided to be different and unique by not underlining our links. You can too! Links are good and very beneficial for marketing, so answer the question for yourself to underline or not to underline and link away!

Tuesday, May 6, 2008

Why Businesses Need SEO (Search Engine Optimization) Services?


More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you’re a business owner, how can you honestly afford NOT to be associated with this massive audience?

The bottom line is that you cannot afford to miss such opportunities. As a business owner you can use search engine optimization to drive more business from people who have never even heard of you before.

You need SEO Services, Internet Marketing Services and link building campaigns that work. SEO services and Internet marketing services will help generate sales for your business while increasing website traffic naturally. You need a search engine optimization strategy and link building campaign specifically designed for your websites products and services,natural SEO services and organic website promotion.

Achieving better rankings begins with proper web site optimization; a great link building strategy and well planned online marketing goals. But beware, some website services use tricks or claim to have secret tips they can't share with you. Your SEO provider should be able to share everything with you and strictly follow Yahoo, MSN and Google web master guidelines. If you have questions they should be clearly explained, as well explaining their site promotion techniques. SEO services should utilize top website optimization tools to analyze the top competitor websites.

Do you need expert search engine optimization services or top search engine rankings in organic results pages? BLaST Creative's experienced Internet marketing combines the highest quality website promotion strategies, link building campaigns and search engine placement to help you rank better.

SEO and link building strategies aren't just about fixing Meta data and submitting your site to directories. Quality link building will provide you hundreds to thousands of incoming links pointing directly to your website.

At BLaST Creative we will develop a link-building plan that is long lasting. Our services have an excellent track record increasing website rankings naturally. Highly competitive keywords will need a custom link building strategy to achieve higher rankings. This will also increase link popularity in the top engines. We use several variations of your keywords in your back links to get the perfect balance. This is important due to recent Google updates.

Pay per click advertising: If your company needs instant traffic during the website design process, we can provide help with online advertising. Maximize your current ad budget.

Growing Companies:

Companies can maximize budgets and web exposure with our business website solutions. Many companies simply can't afford a high monthly budget.

Website submission: Each URL submission to search engines. Do you need to keep your site rankings or link popularity up? The way to do that is with directories, press releases, article and Blog submissions that provide your website tons of new back links. Save by bundling your Meta Tags, URL submissions and keyword research. Have your website reviewed today and see the positive affect that BLaST Creative's Internet marketing services can have on your business! Learn more about our search engine optimization service, pricing or web tools contact BLaST Creative today.

If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on SEO Services, please contact Blast Creative today!

Saturday, April 19, 2008

BLaST Creative SEO Services and SEO Copywriting


SEO Services and SEO Copywriting is taking off in our world today. Utilizing search engine optimization services can level the playing field for any business.

BLaST Creative SEO Services
come in a variety of shapes and sizes and the cost can get really pricey as well. There is copyediting, copywriting, keywords, press releases, meta tags, blogs and the list goes on and on. And while it can be overwhelming, hiring an SEO Service Provider can make your Internet Marketing issues much easier to deal with, hire an expert to make sure that it's done correctly.

What to look for in an SEO Service Provider:

• Copywriting
• Copyediting
• Utilization of keywords
• Link building
• Web content
• Top Ranking in search engines
• Pay per click advertising

What can an SEO Service Provider do for you? What difference can they make for you and your business? And more importantly, what can you afford for Internet Marketing? Can your SEO Service Provider cross over to all avenues of advertising and marketing?

As a business owner, you need to define your marketing needs, and the amount of time and money that you want to invest in your marketing campaign.

And last but certainly not least, the exciting news about SEO Services is that thanks to the cyberspace, your SEO Service marketer can live anywhere and provide you with optimal results.

For more information on SEO Services and SEO Copywriting, please contact BLaST Creative.