Sunday, April 6, 2008
The first thing that you need to know about SEO services and copywriting for search marketing is that content is key. Whether or not your website will make it in the vast world of cyberspace depends on your ability to write compelling, targeted copy. Successful copywriting will help with your ROI by keeping visitors on your site, it will make you stand out from your competitors and gives you an edge with the search engines.
There are two main things that you need to achieve with SEO Copywriting, first you have to write expert content that will appeal to your reader, and second you need to make it appeal to the search engines. You will also need to use targeted keywords to successfully deliver your message.
Search Engine Optimization Copywriting (SEO Copywriting) is a combination of writing text so that not only reads well for your viewers, but also is also appealing to the needs of the various search engines. If your site text is missing the words that are commonly searched-upon by users in the search engines you won't get the rankings you want. And then there is the flip side, if you stuff your text with keywords and forget about your customers' needs, you'll be considered a spammer and get booted from the engines. So what’s a person to do to make everyone happy? Oh, the pressure!
You craft original content pages that include just enough leading key terms to appeal to the engines. Effective SEO copywriting is one of the most important things that you can do because it will put you in a better position for you content to be seen by the search engines and prospective clients, thereby increasing both traffic and conversions.
High School English
Remember when you were in high school and you asked yourself why do I have to learn this stuff? When am I ever going to use this stupid inverted pyramid? The answer to that question is today my friend, today. When creating your text, reach into that scrapbook in your memory and pull up that picture of the upside-down triangle.
The base or the beginning of your upside down triangle should contain your most important content or keywords, the bottom or the tip should hold the details or the least important information. Using the inverted pyramid, also known as the upside-down triangle, method is important because it projects a clear summary of what you will be discussing to your viewers. Based on this information the reader determines if they are interested in reading your entire text it is also called the hook. Putting your keywords within the first 200 words of your text will increase your chances of tantalizing their taste buds while making you search engine friendly at the same time.
Short Sentences, Short Paragraphs, Lots of Content
There is no rule out there for writing the perfect copy, and there isn’t a magical number for the amount of words that you need in your copy. Having said that, most SEO experts recommend around 250 to 500 words per page, with one to four targeted search terms strategically placed within the text. Your keywords need to flow with the page and content and not sound forced or like you are trying to stuff your content with keywords.
When designing your page keep in mind that most Internet readers scan your page in search of keywords. They only way that you are going to get them to stop and read your content is if they see something that appeals to them. Keep your sentences short and direct, but don't hold back on content, the more content the better! Short paragraphs are key. If your content is all in one paragraph, your viewers will look at it and click to some other site, because they want short, quick, and easy. So write short paragraphs and utilize a lot of white space. Remember to use bullet points, bold and italicized text for emphasis. Doing so will make it easier for the reader to spot key points.
Before You Draft Your Content Know Your Keywords
Before you draft your content know your keywords. This will make it so much easier to create effective copy from the start than to go back and try to stuff keywords into already written text.
When I write copy, I like to use 1 or 2 keywords per paragraph. And you should also know that search engines generally give more weight to the first 200 words within a page. So it is vital to make sure that keywords are used appropriately near the top of the page and proportionally throughout the page. Also, don't forget to use keywords in your headlines. Most search engines deem a headline to be one of the most important sections of the copy. Including text in your headline will give it additional weight.
So now do you think that you are done? Sorry, but you are just beginning, your reader and the search engines have one basic need, they love content, especially when it is updated and relevant. There are few things more effective in promoting your site than regularly updating that site with fresh copy. Frequent updates will help your company to solidify its Internet presence and keep customers’ happy and coming back, as well as helping you with the search engines. Regular updates will cause your site to be regularly crawled by the search engines and lead to higher rankings.