Sunday, January 20, 2013
One of the biggest things that we can do for any brand in 2013 is to stay on top of the reputation management. In our world of Social Media and so many sites where you can add content about anyone there has never been a greater need for reputation management. A case in point is Manti Te'O's Twitter hoax! He convinced the world that he had a girlfriend, unfortunately this bad press about Manti Te'O is true and he will have a lot to overcome and it won't be easy. Once it's on the net, it's on there for good. But unlike Manti Te'O there is bad press on Facebook for brands that is not true and uncalled for, some from misguided souls, enemies and bullies. Some bullies never grow up. Bullies are mean and don't think twice of ruining the reputation of a brand online. They don't think and don't care about consequences, they let their anger and hatred fuel them and drive them. But what does this mean for the Brand? It means you need to stay on top of all information put on the web about you. You need to share so much positive information, truth about your brand on the web. When you respond to the negativity, never attack, always respond positively. Don't get in a pissing match on the web with your bully or hater. It will only hurt you in the end. To find out what is being said about your brand on the web, signup for Google Alerts! This will enable you to stay on top of things. If someone comments or posts negativity about your brand, remember to only come back with positive comments. "Brenda has helped me understand Brand Reputation Management and has done a great job for my company," said John Baugues of John Baugues Coal.
Tuesday, January 15, 2013
I love my job and every day brings new fun and new challenges. I have never been one to shy away from challenges, but I don't like being mean to people. And being mean is how some people choose to be online. Being mean, bullying, it doesn't end in high school. Some people just don't know when to stop! They don't get the facts straight and even when they are supplied they facts, they are so engrained in their negativity, their anger, their hurtfulness that they just don't know when to stop and they won't. They don't care if they hurt people, they don't care about anyone or anything but themselves. And because they don't care, I have clients who come to me for reputation management! Unfortunately reputation management or cleaning up all of the garbage online takes a long time. Especially if the bully keeps on attacking and won't back down. I have my bully that I deal with and just the time I think it's under control, she comes back at me attacking again. So for me it's an ongoing thing! Reputation Management isn't always easy. I have a client who has a bully in his life too. His bully pays thousands of dollars each month to keep attacking my client online. The lie that he is spreading is intended to destroy my client. Business can be so competitive that people will do anything to destroy a competitor. You don't have to be in politics to have a smear campaign done against you. My biggest piece of advice, if there is negative info about you or your company online, don't wait, get on top of it as soon as possible and keep on top of it! It's time we all take a stand against bullying online!