When I write an article for a magazine or newspaper, I get straight to the point. It’s necessary to have a hook in the first paragraph or you lose your reader. So you have to start with the facts immediately!
People surf the web in a similar manner to the way that they skim newspapers, stopping to read stories and/or blogs that grab their attention and they leave your site as soon as they get bored. So lets cover a few steps that will assist you in writing attention-grabbing copy.
The intro
When you are writing copy, the most important part of your content is the first sentence. In 30 words or less it is necessary for you to grab your readers attention and explain what it is that you want them to know. A boring intro can send your readers to another site.
Begin your drama from the first word
Try to make the first word of your copy as dramatic as possible. For example which of these intros do you like the best?
Having already burned 300 acres, the Cascade fire is still burning out of control.
Cascade Fire Crews brace for weather.
The five Ws and an H
So now that you have an intro it’s time to help your reader discover the rest of the story and you don’t want to leave them with any questions.
So reread your copy and make sure that you’ve answered the following questions:
• Who
• What
• When
• Where
• Why
• How
In everyarticle or copy, you’ll need to tell your readers what happened, who or what did it, but don’t worry about answering all six questions in the first paragraph.
At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.
Tuesday, July 29, 2008
Saturday, July 5, 2008
BLaST Creative Web Content
Let’s face it, the biggest reason that any of use the web is to save time. It’s waaay faster to look up what time the movie is playing at the local Cineplex on the website the to have to listen to all of the list and times, etc on the phone or even driving there in person to see what’s what!
The same is true for the content on your web pages. Your content needs to be relevant and short, if you have a lot to say, it’s better to write a paragraph or two and link the rest to a separate page, giving the reader a choice. Why have your visitors come to your site and what do they want to know? Let them have the information the quickest way possible.
Don’t use BIG words, don’t talk over people’s head, talk to the lay person. Speak in your own voice, don’t use words that are extraordinarily looooong!
It doesn’t matter if you are trying to register students for dance class, sell dance clothes, or just tell about your business, if people can’t understand what you’re trying to say, you will fail.
Even if you’re writing for a specialist audience, like doctors or rocket scientists, ask yourself if you’re using bigger words to help your site reach its goal or to make yourself sound clever.
Along that same line of thinking, don’t be too short, give descriptive detail so they know what it’s about instead of searching somewhere else because they need more detail.
If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!
At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.
The same is true for the content on your web pages. Your content needs to be relevant and short, if you have a lot to say, it’s better to write a paragraph or two and link the rest to a separate page, giving the reader a choice. Why have your visitors come to your site and what do they want to know? Let them have the information the quickest way possible.
Don’t use BIG words, don’t talk over people’s head, talk to the lay person. Speak in your own voice, don’t use words that are extraordinarily looooong!
It doesn’t matter if you are trying to register students for dance class, sell dance clothes, or just tell about your business, if people can’t understand what you’re trying to say, you will fail.
Even if you’re writing for a specialist audience, like doctors or rocket scientists, ask yourself if you’re using bigger words to help your site reach its goal or to make yourself sound clever.
Along that same line of thinking, don’t be too short, give descriptive detail so they know what it’s about instead of searching somewhere else because they need more detail.
If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!
At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.
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