Let’s face it, the biggest reason that any of use the web is to save time. It’s waaay faster to look up what time the movie is playing at the local Cineplex on the website the to have to listen to all of the list and times, etc on the phone or even driving there in person to see what’s what!
The same is true for the content on your web pages. Your content needs to be relevant and short, if you have a lot to say, it’s better to write a paragraph or two and link the rest to a separate page, giving the reader a choice. Why have your visitors come to your site and what do they want to know? Let them have the information the quickest way possible.
Don’t use BIG words, don’t talk over people’s head, talk to the lay person. Speak in your own voice, don’t use words that are extraordinarily looooong!
It doesn’t matter if you are trying to register students for dance class, sell dance clothes, or just tell about your business, if people can’t understand what you’re trying to say, you will fail.
Even if you’re writing for a specialist audience, like doctors or rocket scientists, ask yourself if you’re using bigger words to help your site reach its goal or to make yourself sound clever.
Along that same line of thinking, don’t be too short, give descriptive detail so they know what it’s about instead of searching somewhere else because they need more detail.
If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!
At BLaST Creative we are certified in Internet Marketing and can assist you with all of your Internet Marketing needs. For more assistance, please contact BLaST Creative.
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