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Thursday, July 22, 2010

Social Media Marketing Tips by Blast Creative and Brenda Segna

Here is another great social media networking tip brought to you by Blast creative and Brenda Segna.

The most frequent question that I get asked is what time of the day should I make my posts on Facebook and Twitter and how often should I post?

The answer is going to vary depending on your target audience. Who is your target audience? What age range? What demographic?

If you are targeting high school teenagers, you don’t want to post before school gets out—for most that’s between 3 to 4. If you’re targeting college students—you have more flexibility if jobs don’t interfere.

For stay at home mom’s, early morning, mid-morning, early afternoon and evening. They have more flexibility with their time and typically spend a little more time on Facebook and Twitter.

Business Owner and Marketing Professionals-they are doing social media networking all day long and into the evening. Your posts for this genre have the best chance of reaching their targeted market anytime.

The general population-people working 9 to 5-you need to post early morning, before 7 a.m. or late evening after 8 p.m. They may check their pages on Facebook and Twitter periodically throughout the day on their cell phones, but the apps on cell phones are limited. So if you want to be sure that you reach your targeted audience, post before 7 in the morning or after 8 in the evening.

How often should you post? The first thing to remember that is people can get sick of all your posts rather quickly and can “unfriend” or “unlike” you with one little click of the mouse! I recommend a minimum of 5 posts per week. 1 per day, Monday thru Friday! Don’t make all of your posts about business either. Nobody wants to get hit up with a sales pitch every time they log-in into Facebook or Twitter.

Use positive quotes, funny videos from YouTube, share something about your business that is personal. A charity event, a night out with staff and post pictures! You can tag your friends in the pictures and all of their friends will see it!

Have different staff members make post—they should always identify themselves so that everyone knows who they are talking to!

You have the potential to reach the largest audience in history if you utilize your Facebook and Twitter pages correctly! Be smart, have fun and watch your ROI go through the roof!

For more information on Social Media Marketing, Web Design, Facebook and Twitter Page Designs or any of your marketing needs, please contact Brenda Segna at Blast creative today!


Lalit said...

very usefull and intresting

Castors said...

That is great information.It's really great post.