Sunday, January 20, 2013
Reputation Management 2013 by Brenda Segna
One of the biggest things that we can do for any brand in 2013 is to stay on top of the reputation management. In our world of Social Media and so many sites where you can add content about anyone there has never been a greater need for reputation management. A case in point is Manti Te'O's Twitter hoax! He convinced the world that he had a girlfriend, unfortunately this bad press about Manti Te'O is true and he will have a lot to overcome and it won't be easy. Once it's on the net, it's on there for good. But unlike Manti Te'O there is bad press on Facebook for brands that is not true and uncalled for, some from misguided souls, enemies and bullies. Some bullies never grow up. Bullies are mean and don't think twice of ruining the reputation of a brand online. They don't think and don't care about consequences, they let their anger and hatred fuel them and drive them. But what does this mean for the Brand? It means you need to stay on top of all information put on the web about you. You need to share so much positive information, truth about your brand on the web. When you respond to the negativity, never attack, always respond positively. Don't get in a pissing match on the web with your bully or hater. It will only hurt you in the end. To find out what is being said about your brand on the web, signup for Google Alerts! This will enable you to stay on top of things. If someone comments or posts negativity about your brand, remember to only come back with positive comments. "Brenda has helped me understand Brand Reputation Management and has done a great job for my company," said John Baugues of John Baugues Coal.